BDO - A Case Study
When we were first contacted by BDO they were looking for a person to do headshots for some of their staff. After some discussion we discovered that BDO had 2 objectives:
1) Maintain a consistent feel through an extended period of time
2) Unify the look of their photos
We decided that in order to maintain control and to provide them with flexibility for the future, we utilized greenscreen technology to impose a relatively neutral background for the headshots. This would allow us to add people in the future without having to worry about lighting details too much as well as variability. What it would also provide is the ability for BDO to change the look of their branding in the future without a huge investment again in redo-ing headshots, but instead just change backgrounds for a much lower cost overall.